3d collagen culture - trouble

Hi, I’m working with human foreskin fibroblasts (HFF1) in collagen 3D cultures (collagen solution type I, ultrapure, bovine from Sgma-aldrich) using 48 well plates. I tried mixing different cell numbers in the collagen solution but after forming the gel (at 37oC for an hour) I add the celll medium and the next day the gel seems to have dissolved or contracted to a small, white, round chip.

Any idea to what I am doing wrong?

Thank you,